Cannabis Package Design Process – From Concept to Top Shelf

Good design and solid branding are essential for every business, but this is especially true when it comes to products on retail shelves, and the cannabis package design your company uses.

In order for a product to really sell, it’s important that its packaging captures the attention of buyers.

Of course, since your package is also a part of your brand, it needs to look and feel like everything else your company produces.

Our cannabis package design process is engineered to give the best results for our partners, no matter what kind of marijuana product they’re offering.

Let’s dive in to the Cannabis Package Design Process!

 

Industry & Competitor Research

Kindtyme Cannabis Marketing Blog - Research for the Cannabis Package Design Process Every product has it’s own needs and requirements, so we know every package we design must be equally unique.

Therefore, it’s important to do proper planning and research before any actual designing beings.

We’ll gather all of the necessary information about your business, brand, product, it’s specifications and any special requirements or limitations for the packaging.

Then we’ll look at what similar competitors are doing, and find ways to package YOUR products even better.

Product Planning

KindTyme Cannabis Marketing Blog - Package Planning for the Cannabis Package Design ProcessOnce we’ve completed our research, we consider what options are available for the product itself.

We’ll work with you to explore container options for your cannabis product, making sure that the best choice fits your state’s regulations and presents the right kind of design opportunities.

Design Concepts

KindTyme Cannabis Marketing Blog - Design Concepts for Cannabis Package Design Process This is where we combine our research & planning to create concepts for the overall design.

By brainstorming, sketching, and trading ideas, we come up with a handful of unique directions your packaging could take.

This is an important step that allows us to filter though a number of options quickly, and mix the best ideas together for a fully functional, one-of-a-kind design.

Packaging Samples

Kindtyme Cannabis Marketing Blog - Packaging Samples for the Cannabis Package Design ProcessOnce you’ve chosen a design concept, we work closely with our production partners to refine it.

They make sure that the final package will meet the demands of the container, and sometimes work miracles to make it match the design. This is where we decide on size/shape specifications and get an idea on price per unit.

Package Design

KindTyme Cannabis Marketing Blog - Package Design Graphic for Cannabis Package Design Process After final plans for the package have been settled, we receive a layout template and start applying the design.

We’ll work with you to make sure that every last detail is perfect before we send it off to our production partners for test printing.

 

Printing and Packaging Approval

KindTyme Cannabis Marketing Blog - Printing and Packaging Approval for the Cannabis Package Design ProcessWhen we receive the test, we’ll ask you to approve it. You’ll need a little more to make it a complete, sellable package- such as cannabis label designs, sealants, and/or stickers- but we can help you with those too.

If you’re in Oregon, the package, labels and all, must then be submitted for approval from the OLCC. (Check with your state for package approval regulations) 

 

Here at KindTyme, the cannabis package design process is meant to be as custom as possible. We work closely with our clients to ensure that the packaging they need for their products is functional, well-designed, and professionally branded to keep their products flying off the shelves. Get a quote for your custom cannabis packaging design today!

 

Sebastian Dean
[email protected]

As the lead designer of KindTyme I oversee all design for our partners and the KindTyme brand. My favorite part of my job is helping new businesses define their visual identity, and helping established businesses refine their’s.

1Comment
  • Conrad
    Posted at 21:40h, 06 February Reply

    No I am not selling cannabis but I see some valuable information here about packaging. Mine is pastry and bake products. These tips are actually helpful, they can be applied to other products. This post is interesting and information is valuable. Thanks for sharing.

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