25 Jul The Best of The Summer Fair 2016
Sunday’s Summer Fair was a big step forward for the Oregon cannabis industry.
Cannabis enthusiasts had the opportunity to gather in an expo-like setting, where they were able to meet businesses, consume publicly and receive free samples.
A beautiful display of grön chocolate samples and props at The Summer Fair 2016.
As such, exhibitors jumped at the chance to represent the cannabis industry in a positive light. And if you weren’t already convinced, the professionalism shown at The Summer Fair proves that businesses are pushing full-force to be taken seriously as a responsible industry.
Marketing Highlights from The Summer Fair
It’s clear that cannabis companies have learned to embrace the need for quality marketing, so I would like to compliment The Summer Fair’s exhibitors on doing just that! Here are some key marketing takeaways worth keeping in mind for your next cannabis consumer event:
Outstanding Booth Design: Eco Firma Farms
Built entirely from wood, the Eco Firma booth couldn’t have been easy to create or set up/tear down! But it looked beautiful, and its unique design makes it a clear standout in the minds (and memories) of attendees.
Unique Displays: 7 Points Oregon
Wood is a trendy aesthetic in the cannabis industry, but with their natural ties that only makes sense! 7 Points Oregon took it a few steps further with gorgeous, custom carved wood displays that really set the tone for its entire brand.
Honorable Mention: High Noon Cultivation
By displaying their product in a variety of unique glass cannisters, High Noon was able to create a sleek, memorable booth that upgraded from the standard jar display and supported the New Age feel of their brand without breaking the bank.
Awesome Samples: Shango Cannabis
Events are not the time to be stingy. The more free options you give to consumers, the more impressed people will feel about your company! Shango won the day in that respect, offering samples of flower, shatter, AND edibles with multiple options for each.
Desirable Merchandise: Oregrown
Putting good design and practicality first, Oregrown offered a huge variety of pens, t-shirts, mugs, stickers, and so much more. This made it one of the most popular merchandise stops at the fair.
Honorable Mention: Self Made
These guys obviously know their brand, and understand what their market wants. Even with a smaller selection than Oregrown, Self Made did such a fantastic job with their merch that I overheard several compliments just in the few minutes I was at their booth!
Valuable Information: Half Baked Labs
Half of the battle with consumer events is what to talk about. Some businesses discuss their product, others their process, and some choose to print brochures to do all that work for them. Half Baked Labs did a great job entertaining their booth guests, giving invaluable info and interesting visuals without overwhelming them.
Marketing-Driven Contests: Shadowbox Farms
There were a handful of spinning-wheel and raffle contests, but very few required visitors to participate outside of the event. Shadowbox Farms did a great job engaging the public around their marketing efforts, by offering a highly desirable prize and requiring social media participation for the chance to win it.
Bang for your Budget: Pruf Cultivar
For those just starting in the cannabis industry, public events can be intimidating. But Pruf Cultivar showed that you don’t have to be extravagant to be memorable, by sticking to the basics and supporting their brand in simple (but impressive) ways.
Friendly & Helpful Staff: Nectar Cannabis
Nectar has a knack for hiring the friendliest, most relatable budtenders, so I wasn’t surprised to have another great experience this time around. Friendly people really do make all the difference in this kind of atmosphere!
Just Do It: Fractal Farm
Until you have several of these events under your belt, you’ll never feel “ready” to bring your business to one. Extra kudos goes to Fractal Farms for making The Summer Fair their first ever public event after years of business. Their cannabis is phenomenal, their team is genuine, and I’m really looking forward to seeing more of them in the future!