Cannabis Branding: 12 Examples of Excellent Design

As a new industry, very few cannabis businesses have reached the point of mastering a powerful, cohesive brand design. But the ones that have are leading the way, proving that quality cannabis branding is worth the time & effort for the amazing results it brings.

Here are 12 amazing cannabis branding designs that really work:

 

Altai

With geometric cuts and colorful paint-like smears on their chocolates, the Altai brand almost feels like an art installation. When combined with the identity design and logo, their overall branding creates a creative, rustic appeal that is both youthful and classic.

Altai cannabis brand design

Logo: Tribal, stencil-style
Graphics: Floral, earthy
Font: Classic serif, accented by bold & san-serif
Color: Gold, browns, and reds
Packaging: Light, retro and earthy
Product: Geometric shapes, splatter paint color

See Altai’s brand in action at altaibrands.com

 

Bhang

A bold, vibrant brand, the contrast used throughout Bhang’s brand of cannabis-infused chocolates helps it feel both professional and boisterous, creating a look that’s sure to stand out on every shelf!

Marijuana branding example for Bhang chocolatesLogo: Graffiti-styled typography
Graphics: Asymmetrical
Font: Modern san-serif in thin and bold
Color: Black with accents of various bright colors
Packaging: Simple & modern
Product: Varies, stays consistent with color schemes

See Bhang’s brand in action at gotbhang.com

 

Défoncé

Combining black, white and gold with strategic hints of bright colors, Défoncé’s brand is both elegant and fun. The marijuana-infused chocolate company uses playful geometric shapes in their packaging and on the chocolates themselves, so each product has an identity all it’s own!

Cannabis chocolate branding and packagingLogo: Capitalized wordmark
Graphics: Minimal, pattern-based
Font: Modern san-serif, accented by cursive
Color: Black, white & gold, color accents vary between products
Packaging: Modern, clean & playful
Product: Geometric shapes

See Défoncé’s brand in action at defonce.com

Dixie Elixirs

The Dixie brand is a beautiful example of how branding doesn’t need to restrict your design. By applying their heavy use of line and pattern, they’ve been able to create products- and even packaging- that are different in every way, while still upholding a seamless unity that fits within the same brand design. Dixie Elixir Cannabis Brand Design

Logo: Line-styled typography
Graphics: Eccentric patterns
Font: Varies between products
Color: White & silver, color accents vary between products
Packaging: Simple & clean, with varying color accents
Product: Designed on an individual basis

See Dixie’s brand in action at dixieelixirs.com

 

Fortune

Emphasizing a new age feel across the brand, Fortune’s combination of moody colors with bold graphic design makes it feel bright and upbeat while still keeping a mystic, modern appeal that’s very unique in the marijuana industry!
Fortune cannabis pre-roll brand & graphic design

Logo: Capitalized wordmark
Graphics: New age, line-based
Font: San-serif, accented by cursive
Color: Primary colors
Packaging: Clean, graphic-driven with foil accents
Product: Natural (cannabis pre-rolls)

See Fortune’s brand in action at strikeyourfortune.com

Ionic

A strong example of “masculine” branding, the Ionic vape brand combines a simplistic logo, bold color scheme, and power-shot photography to create a look that commands attention from the market.

Brand design for Ionic cannabis vape oilLogo: Two-dot design with versatile use
Graphics: None, branding centers on photography & logo
Font: San-serif, mix of capitalized and standard
Color: Red, black & gold
Packaging: Sleek & minimalistic
Product: Simple & clean

See Ionic’s brand in action at ionic-wa.com

IVXX

How do you make a brand feel elite? The designers of IVXX know the answer, and it’s in the details. By contrasting a black & white scheme against gold lettering and bold colors, this brand feels rich and royal without going overboard.

IVXX Packaging DesignLogo: Capital typography with shape container
Graphics: Subtle lines and patterns
Font: Contrasting long and short san-serif
Color: Bright colors, black gradients & gold lettering
Packaging: Artistic, bold, sleek
Product: Natural (cannabis flowers & concentrates)

See IVXX’s brand in action at ivxx.com

 

Leafs by Snoop

Snoop has always had a way of seeming approachable, and his cannabis brand is in no way different! The beachy elements and light, upbeat style of Leafs by Snoop’s design is very welcoming, but keeps the very relaxing, cool vibe that the rapper is known for.

Examples of Leafs by Snoop Cannabis BrandingLogo: Marijuana-centric with typography overlay
Graphics: Bright, environmental 
Font: Capital san-serif
Color: Pastel bright colors
Packaging: Simple and earthy
Product: Varies, stays consistent with color schemes

See Leafs by Snoop’s brand in action at leafsbysnoop.com

 

Legal by Mirth Provisions

It makes sense for a beer brand to look like a beer brand, but Legal cannabis-infused beverages has done a remarkable job of looking like one without actually fitting the part! They’ve combined classic beer packaging elements with modern trends, creating a design that’s truly unique and outstanding.

Examples of Legal Cannabis Beverage BrandingLogo: Regal-styled typography
Graphics: Minimalistic 
Font: Classic serif
Color: Black & white, subtle use of primary colors
Packaging: Angular, asymmetrical
Product: Familiar, simplistic

See Legal’s brand in action at mirthprovisions.com

 

Lola Lola

This up-and-coming brand obviously strives to stay creative and fun, and it shows in everything they produce! Their playful use of 3D elements, geometry, and bright pastel colors build a very retro appeal while still maintaining a modern look and feel, making Lola Lola a marijuana brand all its own.

Examples of Lola & Lola Cannabis Brand DesignLogo: Color-alternating typography
Graphics: Geometric, environmental
Font: Retro san-serif
Color: Bright, vibrant colors
Packaging: Creative, modern
Product: Natural (cannabis flowers)

See Lola Lola’s brand in action at lolalola.com

 

Mr Moxey’s Mints

Very few brands can pull off an antique style, but Mr Moxey’s does it right! By mixing calm colors with sketch illustrations of the natural flavors used in the products, this cannabis branding looks like a medical tonic straight from the 1800s.

Examples of Mr Moxeys Mints cannabis branding and graphic designLogo: Badge with a few variations
Graphics: Illustrations
Font: San-serif, mix of capitalized and standard
Color: White & navy with pastels
Packaging: Classic, bold
Product: Minimalistic

See Mr Moxey’s Mints’ brand in action at moxeysmints.com

 

WYLD

A very naturalistic brand, Wyld has successfully combined realistic illustrations with modern appeal. Their identity is unique and memorable, while their packaging is designed to make the product feel both intriguing and familiar.Wyld Branding and Package Design

Logo: Modern
Graphics: Illustrative
Font: Mix of serif and capital san-serif
Color: Soft,  natural colors
Packaging: Geometric w/ minimalistic imagery
Product: Varies in color and shape

See Wyld’s brand in action at wyldcanna.com

 

 

This post was written to celebrate cannabis branding throughout the industry, and as such we’ve deliberately left out brands that our agency has designed. Check out the KindTyme cannabis design portfolio to see how our style compares to the brands listed above!

Bridget Renee
[email protected]

As KindTyme's leading marketer, SEO strategist, and account representative, I juggle several roles every day. But the most important, and my personal favorite, is helping cannabusinesses find new ways to meet their goals and expand their market reach.

1Comment
  • Tyler Elson
    Posted at 09:30h, 17 February Reply

    Thanks for featuring our WYLD gummies!

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