Follower count is the #1 statistic businesses use to gauge social media success. High numbers might be attractive, what’s the point if only 2% of your audience actually cares about your products?
Instead of buying followers or rapidly following others, our focus is on building you an organic audience; One that is legitimately interested in your brand and is excited to interact with your posts on a daily basis.
At the end of the day, social media activity is still about promoting your business. While your content should be casual and friendly, it still needs to boost interest in your product.
Not only does an organic following mean more interaction on your pages, but it also leads to much stronger sales. When you have a large number of followers that are passionate about your brand, every post becomes free, quality advertising!
The strategy is simple; engage an audience on social media, then guide them back to your website for detailed information on your business and product.
Social media activity is an important part of any SEO strategy, so by linking the right kinds of people from your social profiles to your site, we also increase the odds that more will find you in web searches as well.
Alex Sorcha
Video has quickly become more effective than any other method of marketing, and that is true for cannabis & hemp businesses too! Video can be used for brand awareness, social engagement, and education, so we've listed 10 unique strategy ideas for you to get started with right away.
Todd Allen
Just because you work on the consumer-facing side of the cannabis industry, doesn’t mean you have it any easier than a grower or processor. Luckily, we’ve tracked down the top 13 tools that will give your cannabis business the boost it needs to overcome those obstacles and out-perform your competition!
Bridget Renee
Do you know the best advertising strategies for your cannabis business? Stop wasting marketing dollars and focus on the opportunities that actually work! We discuss the top 7 marijuana advertising outlets that are easy and effective, without breaking the bank.
Social Strategy
Using research to set goals and objectives for optimum results
Every social platform requires its own unique approach. Unless you have a clear direction on social media, you can spend countless hours and never see any real results!
By applying experience to in-depth research, we create defined strategies for all aspects of your social campaigns before they even begin. From content and hashtags to full-profile backups, we’ve got you covered.