Even with the recent surge in cannabis legalization, it’s still really difficult to be a business in the industry. With so many restrictions and roadblocks, it can seem like everything is against you- especially when it comes to social media and bank accounts.
Just because you work on the consumer-facing side of the industry, doesn’t mean you have it any easier than a grower or processor. Luckily, we’ve tracked down the top 10 tools that will give your cannabis business the boost it needs to overcome those obstacles and out-perform your competition!
Compare Ad Opportunities & Pricing
Great for seasoned marketers and newbies alike, Adistry offers solutions for advertising your brand both online and off.
Instead of researching different marketing options individually, Adistry lets you search, compare, and contact different advertising channels from one comprehensive platform!
With over 420+ opportunities to look through, and a completely FREE platform, Adistry is your new best friend for cannabis-friendly advertising.
Digital Display Ad Network
Have you found yourself facing nothing but closed doors when you’ve tried to run digital ad campaigns?
Mantis works to put your name in front of consumers in the right places at the right times. Their cross-platform marketing, extensive ad network, and variety of targeting options help assure that!
So now, you can strategically place your brand in front of consumers and keep your accounts from getting flagged. Even better, you can track it all closely in order to keep improving your ads every time they run.
Debit Payment Processing for Retailers
Due to banking regulations on the industry, most cannabis retailers are only able to accept cash. This can cause a lot of frustration for your customers, and really complicate the process of tracking business finances.
In steps CanPay, a platform that lets consumers make debit payments instead of using cash. By letting users link their checking accounts to the CanPay app, you are able to take legitimate, cashless payments for marijuana purchases!
And since their platform was built to handle payment processing between consumer and retailer, you can rest assured that your in-transit funds are always safe and secure.
Stock Pot Images
Have you spent hours scouring the web for decent, legal-to-use photos for your website, social media pages or marketing campaigns? Well, look no further!
Stock Pot Images offers a wide variety of high-quality, cannabis-themed images. The price depends on use— think Shutterstock, but geared to the cannabis niche.
A Mobile Platform for Sales Promotions
With BumpUp (from CannaSys), you can interact with your customers in a way that makes them feel truly connected to your brand, all through their mobile phone.
Personalize your customer service with redeemable offers and loyalty rewards. In return, you’ll get sales reports chock full of valuable data to help guide future promotions!
And as a bonus, BumpUp also gives you great insight to all your customers’ purchasing patterns and encourages repeat sales. Can you afford not to try it?
In-Store Sales Tracking
Any dispensary knows how hard it can be to accurately track metrics. What do consumers like? What don’t they like? What deals do they respond to the best?
Stop guessing when it comes to sales, and start gathering real-time metrics that will grow your business’s influence!
Identify new customers, run loyalty programs, and track who’s buying what and when. Then use that info to notify customers of upcoming sales on their favorite items!
Online Sales Tracking
Equio is a sales platform by New Frontier that integrates with your POS to track metrics on every sale your business makes online.
Say someone finds your Instagram page and loves your products. They click the link in your bio, browse through your online store, and decide to buy something.
With Equio, you’ll be able to track every factor involved in each sale, from where they found you all the way to the city their located in!
Unlike Baker, which is targeted to dispensaries, Equio is a perfect choice for lifestyle brands and delivery services that do business 100% online.
Social Media for the Cannabis Community
Massroots is a social media platform that’s similar to Instagram and Facebook, but geared towards cannabis consumers.
Users can set up personalized account pages, share photos, and start conversations with other users.
And their “Local” feed even makes it easy to connect with potential customers right in your area!
Since Massroots revolves around the cannabis lifestyle, it’s become a great way to interact with the everyday consumer.
Image Sharing for Smokers & Businesses
“Hey man, pass the duby!” Thus rose the inspiration for this marijuana-themed image sharing platform.
Much more simplified than Massroots, Duby is strictly visual without any blog content or public messaging.
If you like an image, you “pass the duby” to other users in your area. If you don’t like an image, you “put the duby out”. So for visually-focused brands that aren’t as concerned with messaging, the Duby app is a perfect way to interact with the cannabis community and promote your products without the extra social media work!
Guardian Data Systems
Finance & Operation-Driven Softwares
Some business owners are also a sales rep, customer service agent, accountant, and manager- and that’s a lot to handle.
On top of that, the financial side of cannabis is still changing, so it can be hard to keep your head above water.
Luckily, financial groups like Guardian Data Systems exist! They cover all possible needs for your finances. Looking for consulting and investment opportunities? Payroll processing and banking compliance? Guardian Data Systems has your back.
Still in the startup phase with your retail store or lifestyle brand? Check out Marijuana Startups: Top 5 Priorities for Your First Year of Business for some tips on getting your business off the ground!