Example of marketing a marijuana dispensary properly, Jayne PDX branded lighters on display

Marketing a Marijuana Dispensary: How to Stand Out in Cannabis Retail

There are nearly 10,000 cannabis dispensaries in the United States, with new stores popping up all the time. While some will stand the test of time, many will inevitably be just a footnote in history.

So what makes the difference between them?

Here are 4 tips for marketing a marijuana dispensary:

Customers use a range of factors to decide which dispensaries to visit- and which to avoid. Lets first talk about one of the biggest factors for any cannabis retailer: social interaction.

Leverage Social Networks: Interact with your Dispensary Customers

The way that customers interact with your employees can be a deciding factor in your company’s longevity. It not only builds familiarity and trust in your brand, but can be a huge driving force in promoting sustainably consistent sales.

Perhaps most importantly, it can be an incredible tool to let people know that your dispensary exists! (Because if people have no idea that you are even an option, how can they choose you?)

A great way to make a positive impact in your community and help gain traction is through community outreach.

It can be as simple as hosting a bbq, or becoming a sponsor of a cannabis conference or event. Some other good options to meet and greet could be to do a canned food drive or even throw a concert.

Oregrown giveaway wheel - Using incentive when marketing a marijuana dispensary

Solidify a Brand Design & Strategy ASAP

Through effective and consistent branding, you create a first impression of your dispensary. This sets the tone for the all future interactions with your company and gives the public something other than your name to remember you by.

Branding will also create an expectation of the quality of product or service you provide, and help draw in your target audience. A cannabis dispensary with locations that are well thought out and consistently designed will give customers the same experience, leading to more satisfied customers!

If you need any more reasons to properly brand your dispensary, I suggest reading this list of effects that good branding has on cannabis businesses.

Create a Memorable Experience with Interior Design

Effective store design- from the layout of the shop to the decor in the lobby- creates a sense of comfortability, and is a key ingredient to marketing a marijuana dispensary. It can instantly endear your customers to your dispensary, or it can quickly drive them away.

Attis cannabis dispensary clothing display - Interior branding & marketing a marijuana dispensary

The color or pattern on the walls, the way the budtenders are dressed, and the cases that display your products all help drive the customer to make a purchase. It can also keep them coming back, even if your store isn’t necessarily the only option.

When deciding on the design for your dispensary, it’s most important to understand the people who make up your local community, because they will be your main customer base.

If the person checking customers in is wearing a three piece suit and tie, the budtenders all are wearing collared shirts in the showroom, and the showroom is brightly lit with glass display cases, your dispensary can end up feeling more like a jewelry store. In a hip location, this look-and-feel might be an effective approach. But if your average customer doesn’t match that demographic, this will be the wrong pitch.

Run Promotions & Offer Customer Incentives

So you are getting folks in the door, but how can you keep them coming back for more? With so many choices out there, a great way to stand out is to use promotions and incentives.

Maybe you can offer daily deals like buy one get one half off, spend a certain amount and get a penny pre-roll, or buy a cartridge and get a battery & charger for free. Daily deals will stick out in people’s minds, which will help drive sales through the roof!

Another great way to incentivize is setting up a text club signup that sends your customers a daily SMS message with a promotional deal. This can be incredibly useful in driving sales on specific items and staying at the forefront of your customer’s minds.

Setting up a successful promotional program takes a bit of work, but the payoff will be well worth it!

Be Consistent & Hustle Hard

There is fierce competition between dispensaries for market share. Through branding, design, social interaction, and promotions you can engage and enthrall your target customer, provide an enjoyable experience and establish yourself as a trusted resource and pillar of the community.

Even though some dispensaries do not use this approach and while some still manage to last, most have difficulty building a loyal customer base. If you can’t build a loyal base you are going have a difficult time driving consistent business.

With so much on the line, can you really risk it?

Check out these other KindTyme articles for more cannabis dispensary marketing tips and tricks:

Grow Your Retail Cannabusiness With These 10 Awesome Tools

8 SEO Tips for Cannabis Businesses

Choosing a Cannabis Marketing Agency: When is it the Right Fit?

Scott Alan

As KindTyme’s developer it is my job to turn our partners goals into a website that fulfills a purpose, looks fantastic on all devices, and is user friendly. I love finding creative and elegant solutions for complex problems, and helping cannabusinesses be successful in the digital realm.

    Posted at 22:19h, 04 October Reply

    Greatly enjoyed this post :), keep up the great writing and I’ll keep coming back for more.
    Will be sharing this with my twitter followers and I’m sure they’ll love it as well!

  • Alina
    Posted at 19:38h, 14 July Reply

    thx I needed to know this

  • Decibel Green
    Posted at 03:10h, 26 July Reply

    Thank you for sharing some best marketing tips for cannabis dispensaries, Keep sharing this types of an informative blogs.

  • Taylor Bishop
    Posted at 09:04h, 16 January Reply

    Thanks for explaining how a marijuana dispensary can be marketed. it’s good to know that a good way is by community outreach. It also seems important for a dispensary to look out for several opportunities to reach the community, especially if it could help them be noticed.

    • Scott Alan
      Posted at 18:58h, 18 February Reply

      Definitely Taylor, interacting with the community in a variety of ways is the best idea because it can really help reach a more diversified group of people.

      It also allows you to promote a variety of causes you are passionate about and can give you a chance to do some real good in your neighborhood.

      I appreciate your comment, and thanks for reading!

  • Rose
    Posted at 11:26h, 05 August Reply

    Interaction is definitely a key component!

  • HongChing
    Posted at 11:36h, 09 August Reply

    Like any store that sells an item, I believe customer service makes a long lasting impression. For the good and for the bad. I definitely want to go into an dispensary where I can feel comfortable walking into, and not feel like a noob about it. As long as the store is welcoming, deals are great, and people are willing to help me find what i need, then that’s where I want to go. 🙂

  • Jaclyn
    Posted at 11:34h, 20 August Reply

    This a really great article! The cannabis industry is on a rise!

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