Packaging designer creating prototype

Cannabis Package Design Process – From Concept to Top Shelf

Good design and solid branding are essential for every business. This is especially true when it comes to products on retail shelves, and the package design your cannabis company uses to sell them.

Effective packaging is able to capture the attention of potential buyers right on the spot. Because of this, your package is one of the most valuable design assets your brand will ever have. It needs to look and feel like everything else your company produces. Quality!
 

Our cannabis package design process is engineered to give the best results for our partners, no matter what kind of marijuana, hemp, or CBD product they’re offering.

Let’s dive in to the Cannabis Package Design Process!

Industry & Competitor Research

Kindtyme Cannabis Marketing Blog - Research for the Cannabis Package Design ProcessEvery product has it’s own needs and requirements, so we approach every package design project from an equally unique & fresh perspective.
 
It’s important to do the appropriate production planning and market research before any actual designing beings.
 
We’ll gather all of the necessary information about your customers, business, brand, products, it’s specifications and any special requirements or limitations for their packaging. Then we’ll analyze what top industry competitors are doing, and find ways to package YOUR products even better.

Product Planning

KindTyme Cannabis Marketing Blog - Package Planning for the Cannabis Package Design ProcessOnce we’ve completed the research phase, we will compile a list of options that meet all of the project requirements.
 
We’ll work with you to explore available containers for your cannabis product, making sure that the best choice fits your state’s regulations and presents the right kind of design opportunities.

Design Concepts

KindTyme Cannabis Marketing Blog - Design Concepts for Cannabis Package Design Process This is where we combine our research & planning to create concepts for the overall artwork design. By brainstorming, sketching, and trading ideas, we come up with a handful of unique directions your packaging could take.
 
This is a critical step that allows us to filter though a number of options quickly, and mix the best ideas together to ensure the end result is fully functional & one-of-a-kind.

Packaging Samples

Kindtyme Cannabis Marketing Blog - Packaging Samples for the Cannabis Package Design Process

Once you’ve chosen a design concept, we work closely with our production partners to refine it. They make sure that the final package will meet the demands of the container, and sometimes work miracles to make it match the design.
 
This is where we decide on size/shape specifications and get an idea on price per unit.

Artwork | Package Design

KindTyme Cannabis Marketing Blog - Package Design Graphic for Cannabis Package Design Process After final plans for the package have been settled, we receive a layout template and start applying the design.
 
We’ll work with you to make sure that every last detail is perfect before we send it off to our production partners for test printing.

Printing and Packaging Approval

KindTyme Cannabis Marketing Blog - Printing and Packaging Approval for the Cannabis Package Design Process

When we receive the test sample (often referred to as a CAD sample) we’ll send it over. You’ll have time to carefully review the sample before signing off on it. Most brands need a little more to make it a complete, sellable package- such as cannabis label designs, sealants, and/or stickers- but we can help you with those too.
 
Most regulated cannabis markets will require that the package, labels and all, be submitted for approval. (Check with your state for package approval regulations) 

 

 

 

Here at KindTyme, the cannabis package design process is engineered to be as painless as possible. We work closely with our clients to ensure that the packaging they need for their products is functional, professionally branded & brilliantly designed to keep their products flying off the shelves.

Need help designing a compliant cannabis package?

We are recognized as a top Package Design Company by DesignRush!

Sebastian Dean

As the lead designer of KindTyme I oversee all design for our partners and the KindTyme brand. My favorite part of my job is helping new businesses define their visual identity, and helping established businesses refine their’s.

2 Comments
  • Conrad
    Posted at 21:40h, 06 February Reply

    No I am not selling cannabis but I see some valuable information here about packaging. Mine is pastry and bake products. These tips are actually helpful, they can be applied to other products. This post is interesting and information is valuable. Thanks for sharing.

  • Cannabis Compliance and Packaging
    Posted at 00:00h, 10 September Reply

    Good post! I read your blog often and you always post excellent content. Thanks for writing this!

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