Rebuilding a DIY website
When we first met the Ario Vape team, their Squarespace website was 100% designed and maintained in-house. They expressed frustration with the entire process, and was hoping that we could help them build a solid foundation that would successfully inform their visitors about the products and convert them into happy customers.
Working with a smaller budget and unable to move off of Squarespace, the main focus of this project was on layout. We rearranged their current website for a more efficient structure and a cohesive design, while paying strong attention to the thing that matters most: sales conversions.
Although they needed an upgrade, the Ario team was still looking for a full ability to edit their website. This changes how we approach some aspects of design and development, but is an option for any of our clients.