Uku by KindTyme: A Logo Design & Website Project for a Lifestyle Cannabis Brand
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As a cannabis lifestyle brand offering pre-rolls and flower, UKU seeks to appeal to customers’ sense of adventure and fellowship, focusing less on the products themselves and more on the life experiences they offer.

Creating a new lifestyle cannabis brand

We started working with UKU at it’s brand conception, without any existing design or identity to take into consideration.

Working with a name that reflects the Estonian god of the sky and the harvest, our team set out to create a nature-centric cannabis brand that felt relatable and lifestyle-oriented.


The final UKU logo design was a collaboration between the KindTyme team and UKU’s marketing partners. Our contribution lied heavily in the conceptualization, arrangement, and design of the logo, while final colors and fonts were selected externally.

Logo Variations

Samples of our team’s logo and branding concepts, as presented to the UKU team.

Final Logo

The logo design that launched into the market, as seen on all current UKU materials.

Website Design

As a new brand, the goal of UKU’s website design was to attract new customers and dispensary buyers, while offering thorough information on the products they offer. The cannabis website is rich with lifestyle imagery, bold colors, and a slanted, zig-zag layout that mimics the lines in the logo design.

Age Verification Pop-Up

Every cannabis website needs a way to filter out underage users, so an age verification system is included in every cannabis-centric site build! UKU’s age verification is in the form of a pop-up that appears whenever a user enters the website.

Strains Index

Each strain they produce is featured in it’s own profile, allowing UKU to insert info on the strains’ genetics, terpene profiles, effects, and lab test results. Strains are able to be filtered by Sativa, Indica, and Hybrid options.

Instagram Feed

Great photography is essential to any cannabis lifestyle brand, and Instagram is the best social platform to share photography! We built an automatic feed into the UKU website design, so every post they share is instantly added to the site as well.

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