An already established cannabis law firm in Washington and Oregon, NWMJ Law (Northwest Marijuana Law) was looking to branch out into new states. In order to do so, they needed to rebrand into an identity that didn’t restrict them to any specific region.
Knowing that they wanted a clean, modern, and bold new brand design, the NWMJ team brought us their new name – 7 Point Law – and the rebrand began.
Revolving around the concept of the seven points in a cannabis leaf, the 7 Point Law logo is a simple wordmark with a distinct design addition. It’s colorful and fun, but still professional and inviting, as any legal firm logo should be.
7 Point Law’s branding expands on the circle concept from their logo, into an identity design that is truly one-of-a-kind! Their backgrounds, charts, and content all use the same layout, wrapping the brand design into a neat package that others will quickly recognize.
There are two goals for a business card design: make a strong first impression, and subtly convince people to keep the card on-hand. By using sturdy metal material that combines unique design with the functionality of a grinder, these cards do just that. Even we surprised ourselves with this one!
There are a lot of restrictions placed on marijuana attorneys, so we needed to put practicality (and legality) first when creating ads for 7 Point Law. A matching print ad and standing banner were created for their future promotions.
Building off their original site, the new 7 Point Law website design includes much of the same information, but with a whole new look. Our focus wasn’t only on redesigning the colors & images, it was also on redesigning the user experience to make it easier for both visitors and the legal team to navigate.
Cannabis law includes some complex topics, but we wanted to make sure that the content was easy for everyone to understand. Throughout the website design, you’ll find custom designed icons and diagrams that add a unique visual element, and quickly communicate the information at hand.
Get to know each of the 7 Point lawyers (and paralegal) with their personalized bio! Each profile features images, content, locations, practice areas, and contact info for their team members, also featuring the events that each will be participating in.
As a cannabis law firm that is closely connected to the industry, 7 Point Law’s team members make appearances at events on a regular basis. We built them an events calendar with the option to include unlimited info on each engagement, along with the ability to categorize each event by the attorney that is speaking.